piraeus bank group
PIRAEUS BANK
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Summary

Society

Piraeus Bank Group, in the context of the anthropocentric philosophy that governs its business operation, places special emphasis -in Greece as well as in the other countries it is active- on those Corporate Responsibility principles that call for the protection and support of social partners and society as a whole. In particular, the Group develops initiatives that aim at the improvement of living conditions of vulnerable groups of the population, the general upgrade of living and cultural standards and the protection of the environment as a necessary prerequisite for the prosperity of the society.

Corporatre Responsibility Committee

Corporate Responsibility constitutes for Piraeus Bank Group an investment of strategic importance. Through it, the Bank contributes in any possible way to the upgrade of the economy and society, as well as to the rescue of the natural environment. The Corporate Responsibility Committee has been created since 2007 having as main objectives the following:

  • specification of the principles and the strategy of the Group’s Corporate Responsibility, the monitoring of their implementation and their evaluation,
  • target setting, coordination and evaluation of actions and programmes related to the pillars of Corporate Responsibility which promote sustainability
  • promotion of participation in programmes, co-operations, initiatives and funding instruments that strengthen the Group’s Corporate Responsibility.

The Strategic Objectives of the Committee:

  1. Empower Corporate Governance
    • Reinforce internal control and compliance structures
    • Empower transparency and accountability of the Group
    • Promote extroversion
  2. Activate Human Resources
    • Adopt excellent work practises that allow the ability development of employees
    • Create a common culture for Corporate Responsibility
    • Emphasise on the continuous environmental/social education and learning of employees
    • Promote volunteerism and the notion of social service
  3. Develop relations of Cooperation with our Shareholders and Partners
    • Inform our shareholders and investors about the strategy of the Group as well as for Corporate Responsibility issues
    • Promote synergies and support the society of citizens for the achievement of social & environmental obj
    • Train our customers in relation to their banking transactions and inform them about matters of society, culture and environment
    • Shape a framework of environmental / social approaches with our suppliers
    • Reinforce society and especially the vulnerable social groups
  4. Support the society of knowledge
    • Organise schools of entrepreneurship in sectors such as the agricultural development
    • Cooperate with the Universities of the country in the context of internships for their students
    • Provide support to educational institutions
    • Make studies more accessible through targeted educational scholarships
  5. Present the cultural heritage of our country
    • Promote the history of production in our country through thematic museums, publications and other activities
    • Provide scientific knowledge about our cultural heritage
    • Connect culture with environment
    • Protect and promote the archival material of the Group
    • Educate and sensitise citizens about our cultural heritage and a future of quality
  6. Protect the Environment
    • Reduce the operational environmental footprint of the Group
    • Develop strategies for combating the Bank’s risk from climatic change
    • Participate in the restoration and protection of biodiversity and ecosystems
  7. Promote Green Entrepreneurship
    • Create products and services that support green entrepreneurship, through investments of sustainable growth for the fight against climate change and loss of biodiversity, having as main priority the creation and conservation of jobs
    • Strengthen companies, institutions and private individuals who invest in actions that benefit the environment and the society ensuring simultaneously the sustainability of their investments
  8. Support the New Generation
    • Reinforce young entrepreneurship
    • Contribute so that the new generation stays in our country
    • Create special learning programmes for young people
  9. Promote Innovation
    • Invest in innovative digital applications for customer information, banking services, the Piraeus Bank Cultural Foundation Museums operation
    • Support business plans that promote innovation

Social Actions

Piraeus Bank Group has integrated volunteer social actions in its business activities with solidarity being its sole motive. The Group constantly adapts the economic, social and environmental impacts of its operation in a balanced approach of the triptych «economic development – sustainability – social cohesion». In that way, the Group reinforces and supports the institutions of family, education, health, our fellow citizens that were affected at a professional and personal level by the economic crisis, as well as entrepreneurship, the arts and sports with:

  • direct sponsorships
  • donations
  • volunteer employee actions, and
  • its cooperation with social, educational and research institutions, as well as non governmental organisations

Greece

Co-operations with Non Governmental Organisations (mentioned indicatively):

  • UNICEF
  • ELEPAP Rehabilitation for the Disabled Children
  • SOS Children’s Villages Greece
  • MPOROUME food charity organisation

The Group aids ecclesiastical institution organisations, supporting through them vulnerable groups.

Reinforcing research and educational institutions (among others):

  • Higher Tertiary Educational Institutions
  • Public Research Centres
  • Studies Institutions
  • Social Educational Organisations
  • University Asset Management Companies

Strengthening Health Units:

  • «Agia Sophia» Children’s Hospital
  • Penteli Children’s Hospital
  • «Agios Panteleimon» General Hospital, Nikaia, Piraeus
  • «Papageorgiou» General Hospital, Thessaloniki
  • General University Hospital, Heraklion
  • Ofthalmiatreio, Ofthalmology clinic, Athens
  • «Agios Dimitrios» General Hospital, Thessaloniki
  • NIMTS Military Hospital, Athens

Support of Local Communities:

In 2014, Piraeus Bank made donations to 25 Municipalities in which it is active, as well as to various peripheries of the country, while it also supported beneficial actions of more than 30 social, sports and cultural associations, unions and local clubs.

Sports:

Sports is – besides a social institution of educational character- a cultural commodity that reflects the social condition. In this context and in cooperation with the Hellenic Football Federation, the Bank contributed again in 2014 to the national effort of supporting greek sports as a proud Official Golden Sponsor of the National Football Team.

Promotion of Entrepreneurship:

The Group realises that the creation of an environment of business dialogue, information and education, helps the empowerment of the economy of the country. In 2014 there were sponsorships made to conferences, symposiums and daily seminars of professional institutions and chambers such as:

  • SBBE, Northern Greece Industries League
  • Union of Hellenic Chambers
  • Thessaloniki Chamber of Small and Medium Industries
  • Hellenic African Chamber of Commerce and Development
  • Hellenic Serbian Union of Commerce and Industry
  • Journalists’ Union of Athens Daily Newspapers
  • Hellenic Management Association Macedonia Regional Department

In 2014, Piraeus Bank approved the continuation of the sponsorship of a special savings programme for 76 students of the Lipsi and Arki islands. This is a social action that started in 2009 from ex Geniki Bank, which was committed to deposit a fixed monthly amount for every child until they reached adulthood. The programme will be completed by Piraeus Bank in 2022, when the younger kids reach legal age. The aim of this action remains the practical contribution to the fruition of the future quests of the students of the frontier islands.

VOLUNTEERISM

In 2015 we have implemented 110 volunteer actions focusing on:

  • Contribution to Society
  • Empowerment of youth entrepreneurship
  • Protection of the environment
  • Promotion of “fair play”
  • Blood donation
  • Raise of cultural awareness

The total number of volunteers who participated in these actions reached 8,943 in the Bank and 757 in the domestic subsidiaries of the Group.

Subsidiaries Abroad

Piraeus Bank Group invests in Corporate Responsibility in its international network as well, with initiatives and actions that support society. Analytically and per country:

Cyprus

In 2014, the collaboration with Europa Donna Cyprus, continued for the 5th consecutive year, with actions that support the campaign against breast cancer. In addition, the work of Humanitarian Institutions and Organisations was reinforced, volunteer actions of the Red Cross were supported and several scholarships were offered to poor families and top students along with a sponsorship with the practical participation of executives in the programme ‘Entrepreneurship in Education’./p>

Bulgaria

In cooperation with UNICEF, the campaign «Blagodetel» (Benefactor), was realized: since 2011 the Bank offers a special series of co-branded cards, the use of which contributes to the raising of a sum of money, which the Bank later, further reinforces. The total is used to support the work of UNICEF with children with special social needs. In addition, donations/sponsorships were made to charity institutions that shelter orphans, children with health problems, etc, and material support was extended to flood victims (Spring 2014). The Bank participated in the annual exhibition «Career Day» gathering CVs and providing career opportunities to graduates of Bulgarian Universities.

Albania

In 2014, for the 6th consecutive year, a blood donation initiative was completed in cooperation with Red Cross Albania, while in another action with the same organisation food parcels were donated to poor and elderly citizens on World Food Day. The awareness campaign for the fight against breast cancer was also supported. In addition the Bank organised entertainment activities and sponsorships for the support of children of vulnerable social groups, such as orphans or children suffering from incurable diseases in the context of the programme ‘Tirana Bank Cares’. Young entrepreneurship was encouraged through the co-operation with the Junior Achievement Organisation: the top students of high schools attended for a day the Central Offices of the Bank in order to familiarise themselves with employment and the benefits in the banking sector. A donation of technological equipment was made to schools of the country and public utility service companies along with the sponsorship of a programme of English Language learning to SOS Children’s Villages.

Romania

The Bank participated in the charity initiative of Princess Margaret of Romania through raising funds and school equipment so that 365 children and young people had access to education in 2014 and did not drop learning because of financial difficulties.

Serbia

The Bank actively promoted the sports ideals and fair play and supported charity works through sponsorships and participation in sports activities. It supported education through a sponsorship of international competitions and the provision of monetary prizes and career opportunities to top students of the Belgrade Banking Academy and the Belgrade Mathematics School. The Bank took part in actions to combat children violence through local events and the special publication of a book in cooperation with UNICEF and the Serbian Association of Managers. It supported financially the Rehabilitation Centre of people with special needs and helped the flood victims.

Ukraine

The Bank participated in charity events and took fundraising initiatives to support non profitable institutions that protect vulnerable social groups.

VOLUNTEERISM

The subsidiaries abroad carry out volunteering actions in line with the volunteering policy of the Group. In 2015, the subsidiaries abroad implemented 37 volunteer actions, with the contribution of 3,145 volunteers.